Branding & Graphic Design
We build brands that strike first.
Strategy, logo, packaging and campaigns for brands that want to be recognised in a split second. To show you how, we built one from scratch.
Case study · BOLT, a brand we created from zero
Let's build one: how we build a brand, shown with BOLT, a studio concept
To show how we work, we set ourselves a brief: launch an energy drink brand from zero. Everything below, from the first idea to the stadium boards, is how we would build yours.
Step 1 · The idea
Don't wait.Strike first.
An energy drink for the moment right before the move. Fast, sharp and impossible to miss on a shelf, a screen or a stadium board.
Step 2 · The logo
Four routes. One that hits.
Concepts
Concept 01
Concept 02
Concept 03
Concept 04
STRIKE FIRST
Step 3 · The system
One brand. Three colour worlds.
- Volt CitrusSharp citrus, full charge.
- Berry SurgeDark berries, sudden lift.
- Ice RushIce cold, zero lag.
Step 4 · Packaging
From flat artwork to the shelf.
The dieline
Step 5 · Out in the world
Recognised in a split second.
Race day
Gym fridge
Stadium boards
Metro vending
Highway billboard
Bus shelter
On the shelf
Team kit- Merch
Step 6 · The campaign
Posters and posts that hit on the beat.
Step 7 · The rulebook
Every identity ships with its guidelines.
So the brand looks the same on a can, a billboard or a post made two years from now by someone new.
BOLT · Brand guidelines · v1
Brand guidelines
Clear space
Keep the height of the O free on every side.
Minimum size
Symbol · 16 pxWordmark · 80 pxSmaller than that, use the symbol alone.
Colour
- Volt#C6F31B
- Surge#FF2E88
- Ice#5CD3FF
- Ink#0B0B0C
One flavour colour per pack, always on Ink.
Type
Aa
Satoshi Black Italic for headlines, set tight. Inter for everything else.
Do
Lime on Ink, or Ink on lime. Nothing in between.
Don't
Strike first.
Everything you just watched, built for your brand.
From the first idea to the campaign: pick what your brand needs. The number of logo concepts and revision rounds is agreed with you at the start.
- 01
Brand strategy
What the brand stands for, who it is for and how it should feel.
- 02
Logo design
A mark that works from an app icon to a stadium board.
- 03
Visual identity
Colour, type, pattern and the rules that keep them consistent.
- 04
Brand guidelines
Delivered with every identity, so anyone can use the brand correctly.
- 05
Packaging
Cans, boxes, labels and bags that win on the shelf.
- 06
Print
Stationery, menus, signage and everything printed.
- 07
Posters & ad creatives
Campaign visuals for streets, print and screens.
- 08
Social graphics
Templates and posts that keep every channel on-brand.
Branding questions, answered
Where do you start?
With the idea: what your brand stands for, who it is for and how it should feel. The logo and everything else are designed from that.
How many logo concepts and revisions do I get?
We agree the number of concepts and revision rounds with you at the start, so you always know where the project stands.
Do I get brand guidelines?
Yes. Every identity comes with brand guidelines that show how to use the logo, colours, type and imagery correctly.
Can you design our packaging, print and campaigns too?
Yes. Packaging, stationery, signage, posters, ad creatives and social graphics are all part of what we design.
Do you help name the brand?
No, we start once you have a name. We focus on strategy, identity and design.
Is BOLT a real client?
No. BOLT is a studio concept we made to show the full process, from the idea to the shelf.
Ready when you are
Let's build what your brand needs next.
Tell us where your brand is today and where you want it to go. We'll ask the right questions, then tell you honestly what we'd do, even if it's less than you planned.