Social Media Management

Social media that looks like you. Every week.

Research, strategy, content, publishing and replies for Instagram, Facebook and LinkedIn, planned before anything is posted.

Start a projectSee the plan

Kiln & Co. · strategy

Research becomes three things to talk about.

Content pillars keep every post on-brand and give the feed a rhythm people recognise.

The craft

How every lamp is made, step by step.

Reels · carousels
  • Wheel-throwing reel
  • Glazing in five steps
  • Kiln opening day
  • Close-up textures

At home

The lamps in real rooms, in real light.

Posts · stories
  • Customer shelves
  • Evening light
  • Styling tips
  • Room by room

Behind the kiln

The studio, the people and the values.

Stories · LinkedIn posts
  • A day in the studio
  • Packing an order
  • Why handmade matters
  • New colour in testing

Kiln & Co. · the plan

A month planned before it starts.

Every post has a day, a format and a platform, so the feed never goes quiet and never feels random.

  • Reel
  • Carousel
  • Story
  • Post

IG Instagram · FB Facebook · in LinkedIn

October

  1. 1
  2. 2On the wheelReelIG
  3. 3
  4. 4Where would yours go?PostIG FB
  5. 5
  6. 6
  7. 7Glazing, step by stepCarouselIG
  8. 8
  9. 9Studio morningStoryIG
  10. 10
  11. 11Kiln opening dayPostin
  12. 12
  13. 13
  14. 14Kiln opening dayReelIG FB
  15. 15
  16. 16Up closePostIG
  17. 17
  18. 18What's in the boxCarouselIG FB
  19. 19
  20. 20
  21. 21Packed by handStoryIG
  22. 22
  23. 23Colours of the seasonPostIG
  24. 24
  25. 25Studio morningPostin
  26. 26
  27. 27
  28. 28On the wheelReelIG FB
  29. 29
  30. 30Where would yours go?PostIG
  31. 31

November

  1. 1
  2. 2
  3. 3What's in the boxCarouselIG
  4. 4
  5. 5Colours of the seasonPostIG FB
  6. 6
  7. 7
  8. 8Glazing, step by stepReelIG
  9. 9
  10. 10Packed by handStoryIG
  11. 11
  12. 12Studio morningPostin
  13. 13
  14. 14
  15. 15On the wheelReelIG FB
  16. 16
  17. 17Where would yours go?PostIG
  18. 18
  19. 19Up closeCarouselIG FB
  20. 20
  21. 21
  22. 22Kiln opening dayStoryIG
  23. 23
  24. 24Glazing, step by stepPostin
  25. 25
  26. 26Kiln opening dayReelIG
  27. 27
  28. 28
  29. 29Packed by handPostIG FB
  30. 30

Kiln & Co. · the look

A feed people recognise before they read the name.

One palette, one voice, one way of shooting. Scroll to see the same brand before and after a plan.

kilnandcoHandmade ceramic lamps · studio

  2. Made by hand. Lit by evening.

  6. Glazing in five steps →

  10. Room by room

Kiln & Co. · the feed, live

Posted, answered and looked after.

We publish on Instagram, Facebook and LinkedIn, and reply to comments and messages, so the brand always sounds like itself.

  1. Published on schedule
  2. Every comment answered
  3. Carousels that teach
  4. Reels that hold attention
  5. DMs answered too

Instagram · Facebook · LinkedIn

Kiln & Co. · learn and improve

We keep what works and do more of it.

Every month we look at what people saved, shared and replied to, and the next plan changes because of it.

Version AA photo of the pottery studio with the caption: New lamps in the studio this week.
New lamps in the studio this week.
Version BA how-to carousel about glazing a lamp in five steps.
How we glaze a lamp, in five steps.

Kept: people saved and shared the how-to.

Example

What's included every month.

Organic social: content, publishing and community. Turn a card to see the detail.

Social media questions, answered

Which platforms do you manage?

Instagram, Facebook and LinkedIn. We plan each one separately, because what works on LinkedIn is not what works on Instagram.

Do you create the content too?

Yes. Photos, reels, carousels, graphics and captions are all part of the work, made to fit your brand and each platform.

Do you reply to comments and messages?

Yes. We answer comments and DMs in your brand voice and pass on anything that needs you, like orders or complaints.

Do you run paid ads?

No. We focus on organic social: strategy, content, publishing and community.

How do I know it is working?

Every month we review what people saved, shared and replied to, explain what we learned, and change the next plan because of it.

How soon will I see results?

A consistent, recognisable feed shows from the first month. Audience growth takes longer and depends on your brand and market, so we do not promise numbers.

Ready when you are

Let's build what your brand needs next.

Tell us where your brand is today and where you want it to go. We'll ask the right questions, then tell you honestly what we'd do, even if it's less than you planned.

Start a projectSee our work