The brief
To show how we build a brand, we set ourselves a brief: launch an energy drink from zero. BOLT is a studio concept, not a client.
- Strategy
- Logo
- Visual identity
- Packaging
- Campaign
- Guidelines
What we built
- 01
The idea and the line: "Strike first."
- 02
A logo with a lightning bolt cut into the O, and its symbol, lockup and app icon
- 03
Three flavours as one system: Volt, Surge and Ice
- 04
Cans, a 4-pack, posters and a stadium-scale campaign
- 05
A rulebook: guidelines for every use
Ready when you are
Let's build what your brand needs next.
Tell us where your brand is today and where you want it to go. We'll ask the right questions, then tell you honestly what we'd do, even if it's less than you planned.
